Kylie Schwartz

Kylie Schwartz is a driven Advertising and Business student at The University of Texas at Austin with a deep passion for marketing, data analytics, design, and brand strategy. She is comfortable working end-to-end to uncover meaningful insights, whether coding Python scripts to extract raw data or identifying emerging consumer trends and translating research into creative direction. Her contributions at Sony Pictures Entertainment, Proper Hotels, Emily Blair Media, and In Focus Advertising have reached millions. With a unique combination of mathematical thinking, data fluency, and imaginative storytelling, Kylie builds brand narratives that are both strategic and impactful. 

At UT Austin, Kylie has taken an active leadership role as Apparel Chair for her sorority chapter of Alpha Epsilon Phi, where she designs branded merchandise collections that  balance visual aesthetics with chapter identity. She also serves on the Marketing Committee for the Runway of Dreams Foundation and is a member of the Texas Advertising Group (TAG).

Kylie's professional experience includes marketing, content creation, research, and campaign strategy roles at Sony Pictures Entertainment, Proper Hotels, Emily Blair Media, and In Focus Advertising. Across these positions, she has gained hands-on experience in supporting global marketing initiatives, managing assets, assisting with brand storytelling, and contributing to data-informed strategy in fast-paced, collaborative environments.

As she enters the early stages of her career, Kylie aims to contribute to dynamic, growth-oriented teams by applying her multifaceted background to help brands build meaningful connections with their audiences.

B.S. Advertising, University of Texas at | Austin, TX

International Digital Marketing Intern at Sony Pictures Entertainment

Digital Marketing Intern at Proper Hotels

Talent Public Relations Intern at Emily Blair Media

Advertising Intern at in Focus Advertising

Retail Sales Specialist at Soto Lifestyle

Work Experience

Austin Butler's Caught Stealing (2025) Culminating Campaign Presentation Deck | This comprehensive theatrical campaign deck showcases the strategic and creative vision my team and I developed for Caught Stealing. It blends trailer analysis, social strategy, influencer partnerships, experiential concepts, and key creative insights, drawing from research on comparable films and cultural touchpoints. We built an integrated marketing approach designed to drive awareness, spark online conversation, and translate the film’s gritty energy into high-impact audience touchpoints. Overall, this project highlights my work merging analytics, creative direction, and brand-aligned storytelling into a polished, studio-level campaign vision.

Social Media Targeted Analysis (Python) | This project demonstrates my ability to write, interpret, and apply Python code to uncover meaningful insights from real social media data. Using libraries such as pandas, NumPy, and matplotlib, I cleaned and filtered large datasets, removed bots and moderators, mapped engagement patterns, and compared activity across multiple subreddits to understand where audience interactions were occurring. The analysis demonstrates how I transform raw data into clear takeaways, build structured, inuitive processes for analysis, and using code to support strategic decision-making.

Austin Proper Hotel Website | For this project, I led a full revamp of the luxury hotel webpage's written content with a focus on improving search visibility, clarity, and brand consistency. I rewrote and restructured copy across the entire website, applying targeted SEO principles, refining keyword strategy, and enhancing readability to better align with user intent. These updates strengthened the hotel’s overall digital presence and resulted in a measurable impact, with increased site views by 29% and site visit duration by 85%.

Downtown LA Proper Hotel Landing Page | This landing page reflects my ability to merge SEO strategy, WordPress customization, and curated graphic elements into a visually compelling and high-performing web experience. I optimized content structure, integrated targeted keywords, and applied audience-tailored designs to strengthen the overall presentation. The final page improves discoverability across search platforms, user engagement through an intuitive layout, and visual appeal in a way that aligns with the brand's luxury identity. 

Hotel June West LA Landing Page | Here, I created a location-focused landing page that highlights Hotel June’s proximity to the new Intuit Dome and its surrounding attractions. I structured the content to emphasize convenience, neighborhood appeal, and key points of interest while incorporating SEO-driven copy to boost search relevance. By pairing clear, destination-centered messaging with engaging visuals, the page helps travelers quickly understand the value of the location and supports stronger visibility and engagement for the hotel.

Paid & Social Competitive Analysis Deck | For this project, I created a comprehensive competitive analysis across paid and organic social channels, pulling insights from multiple platforms. This allowed the team and our client to understand where Closet Factory stands in the competitive landscape. I gathered and compared data on follower counts, engagement levels, ad spend, creative styles, and overall social presence, making it clear where opportunities and gaps existed. The deck combines my competitor research with platform trends and provides actionable direction for improving both paid strategy and organic content performance. 

Client Acquisition Meeting Deck | This PowerPoint features a fully formatted, presentation-ready pitch deck for the President/CEO of In Focus Advertising to use in acquiring a new client. It combines my research with the company’s data to create a clear, cohesive presentation. I organized the content so the narrative flowed naturally, designed slides for visual appeal, and refined the layout to emphasize key insights. The final deck balances strategy and design to strengthen the pitch, and it provided leadership with a polished tool to communicate a clear path forward for the partnership.

Margot Robbie and Colin Farrell's A Big Bold Beautiful Journey (2025) Creative Brainstorm Presentation Deck | I created this brainstorm presentation to outline a wide range of marketing opportunities for A Big Bold Beautiful Journey, from social trends and influencer concepts to experiential activations and brand collaborations. I researched current trends, talent alignment, audience behavior, and cultural moments to build out concepts that aligned with the film’s themes and tone. The deck is organized into a clear, presentation-ready format that helped the team visualize how the film could connect with audiences across several platforms in memorable ways.

Jack Black and Paul Rudd's Anaconda (2025) Creative Brainstorm Presentation Deck | For this project, I developed a variety of marketing ideas to help shape the film’s promotional direction. I researched relevant social trends, identified aligning influencer partners, and ideated engagement concepts that matched the Anaconda jungle theme and comedic energy. The deck also includes brand collaborations, seasonal tie-ins, and creative ways to highlight Jack Black and Paul Rudd's chemistry. My goal was to give the team a clear range of approaches to use as a foundation for the film's broader campaign strategy. 

Dakotah Johnson and Chris Evans' Materialists (2025) Brand & Asset Deck | Designed to centralize all of the film's marketing materials, this Materialists branding deck ensures every team involved in the theatrical rollout can easily navigate its creative and technical assets. I organized all assets, including print, digital, audio-visual (AV), and social, as well as legal guidelines and cast footprint data, into a streamlined reference. By presenting all download links, technical notes, and version distinctions with clarity, the deck strengthens campaign consistency and improves coordination across domestic and international markets.

Jennifer Love Hewitt and Madelyn Cline's I Know What You Did Last Summer (2025) Brand & Asset Deck | I built out this streamlined brand and asset deck that consolidates all creative materials for the 2025 revival of I Know What You Did Last Summer. This gives marketing, publicity, and partner teams an organized hub for the entire campaign. The deck includes legal and rating details, cast social data, and a wide range of assets unique to the film. By arranging previews and links in an accessible structure, the deck helps teams quickly locate what they need and keeps the franchise's tone consistent across all markets and platforms.

Margot Robbie and Colin Farrell's A Big Bold Beautiful Journey (2025) International Snack Pack | This global toolkit for trailer-related materials brings together every asset Sony Pictures' international teams need to localize and distribute campaign materials for A Big Bold Beautiful Journey. It consolidates all trailer formats, textless files, thumbnails, teasers, social covers, and trailer-specific clips. The "snack pack" ultimately streamlines adaptation across regions while preserving the film's creative tone and direction.

Sony Pictures Brand & Asset Template | Created an easy-to-use blank template for Brand & Asset decks that simplifies how marketing teams compile and share campaign materials across Sony Pictures Motion Picture Group. This blank framework standardizes the layout, structure, and workflow I used throughout my internship, making it easier for teams to organize future materials. My goal was to bring efficiency and consistency, ensuring future projects can maintain a unified presentation style.

Sony Pictures International Snack Pack Template | This complete, reusable template for international "snack packs" helps the Sony team organize future trailer assets and localized materials for teams worldwide. By establishing a consistent, easy-to-navigate framework, I developed the template to support cohesive international marketing while making asset distribution faster and more efficient.

Alpha Epsilon Phi Merchandise Collection | My 2024-2025 merchandise collection for Alpha Epsilon Phi showcases original apparel and accessory designs. This deck brings together event drops, centennial pieces, and seasonal releases all aligned with chapter identity while incorporating trending elements. Overall, this project reflects my ability to translate organizational culture into fashion-forward designs that members want to wear.

Round Rock Honey Media Planning Pitch Deck | For this project, I developed a launch-ready media strategy to introduce Round Rock Honey to a new market with a clear, audience-focused plan that connects the brand to the city’s sustainability-driven culture. The deck combines targeted audience personas, phased campaign tactics, and a balanced media mix to drive awareness, in-store traffic, and long-term brand advocacy. By aligning paid, earned, digital, and experiential channels, the strategy positions Round Rock Honey as a credible, brand prepared for sustained growth and market presence.

Kylie Schwartz

Kylie Schwartz

Student | Moody College of Communications, University of Texas at Austin

Advertising, Business, Marketing Strategy, Design

Work Experience